Harman

HARMAN International Industries, Incorporated (NYSE:HAR), the premier connected technologies company for automotive, consumer and enterprise markets, named Alex Rodriguez as its Brand Ambassador for the Company’s JBL® audio brand.

As a member of the JBL family, Alex participates in marketing initiatives, including integrated social media and content programs that drive consumer engagement with the brand’s audio products. The collaboration with Alex extends JBL’s longstanding partnership with the New York Yankees, which includes amplifying the electrifying sounds of every home game with 1,784 JBL speakers throughout Yankee Stadium.