Multicultural Media Luncheon- Detroit Auto Show

In January of 2018, Alex Rodriguez was featured as the keynote speaker at The Eighth Annual Multicultural Media Luncheon, which dubs as an automotive industry awards ceremony. The fireside chat was moderated by Toyota’s own Mia Phillips: the National Manager for Brand, Multicultural and Crossline Marketing Strategy, of Toyota Motor North America, Inc.

Mr. Rodriguez delivered an inspiring message on “Maintaining Brand Equity” where he touched on his truths about life lessons from baseball, giving back to his community, being a real estate mogul, and much more. The event, powered by Toyota, which honors ethnic groups for outstanding achievements in the automotive industry, was created by founder and CEO of the Ajamu Group, Cheryl Parks-Ajamu.