SPORTS & WELLNESS

OVERVIEW The sports and wellness sectors are integral to A-Rod Corp’s lifestyle focus and investment portfolio. The firm has been a long-time investor in both sectors, having started with fitness concepts and expanding more broadly into consumer-focused wellness products and ancillary markets. A-Rod Corp partners with exceptional management teams, creating long-term value by implementing a variety of strategic initiatives and operating plans to drive future growth.

In March 2017, A-Rod Corp purchased the rights to develop UFC branded fitness centers throughout Miami-Dade County, opening its first location in Kendall, Florida with several other sites in progress. UFC fitness centers represent an attractive fitness platform that support a healthy lifestyle and reflect the core values that all athletes strive for: strength, endurance, confidence, discipline and respect.

TruFusion is an innovative group fitness and yoga concept with studios in development in several major metropolitan areas, including Los Angeles, New York and Las Vegas. A-Rod Corp invested in the company in July 2017 and acquired the franchise development rights for 20 locations across Florida. Mr. Rodriguez also became a board member and brand ambassador of TruFusion. Since partnering with A-Rod Corp, the company has experienced significant growth in membership and franchising activity.

Founded in 2011 by Alex Rodriguez and 24-hour Fitness Founder, Mark Mastrov, Energy Fitness is a large chain of high-end fitness centers primarily located in Mexico City. Today, Energy Fitness is one of the largest, luxury fitness chains in Mexico with nine locations open and multiple new locations being planned.

Ice Shaker is an innovative lifestyle brand, specializing in water bottles and shaker cups. Founded by Chris Gronkowski and his four brothers, Ice Shaker is an A-Rod Corp investment from Shark Tank. Ice Shaker bottles are 26-ounce, vacuum-insulated, spill proof, stain-less steel bottles that keep your drinks cold for over 30 hours.

 

Niyama Sol is a luxurious lifestyle and activewear brand made with love, from sustainable plastic bottles. A-Rod Corp is an investor and advisor to the growing company.

“Enjoy your sweat – hard work doesn't guarantee success; but without it, you don't have a chance.”

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