SPORTS & WELLNESS

OVERVIEW The sports and wellness sectors are integral to A-Rod Corp’s lifestyle focus and investment portfolio. The firm has been a long-time investor in both sectors, having started with fitness concepts and expanding more broadly into consumer-focused wellness products and ancillary markets. A-Rod Corp partners with exceptional management teams, creating long-term value by implementing a variety of strategic initiatives and operating plans to drive future growth.

In March 2017, A-Rod Corp purchased the rights to develop UFC branded fitness centers throughout Miami-Dade County, opening its first location in Kendall, Florida with several other sites in progress. UFC fitness centers represent an attractive fitness platform that support a healthy lifestyle and reflect the core values that all athletes strive for: strength, endurance, confidence, discipline and respect.

TruFusion is an innovative group fitness and yoga concept with studios in development in several major metropolitan areas, including Los Angeles, New York and Las Vegas. A-Rod Corp invested in the company in July 2017 and acquired the franchise development rights for 20 locations across Florida. Mr. Rodriguez also became a board member and brand ambassador of TruFusion. Since partnering with A-Rod Corp, the company has experienced significant growth in membership and franchising activity.

Founded in 2011 by Alex Rodriguez and 24-hour Fitness Founder, Mark Mastrov, Energy Fitness is a large chain of high-end fitness centers primarily located in Mexico City. Today, Energy Fitness is one of the largest, luxury fitness chains in Mexico with nine locations open and multiple new locations being planned.

Ice Shaker is an innovative lifestyle brand, specializing in water bottles and shaker cups. Founded by Chris Gronkowski and his four brothers, Ice Shaker is an A-Rod Corp investment from Shark Tank. Ice Shaker bottles are 26-ounce, vacuum-insulated, spill proof, stain-less steel bottles that keep your drinks cold for over 30 hours.

 

“Enjoy your sweat – hard work doesn't guarantee success; but without it, you don't have a chance.”

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October
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A-Rod Corp Partners with Trufusion

In July of 2017, A-Rod Corp partnered with Trufusion, a new concept in fitness. It marries yoga, pilates, bootcamp, barre, boxing, and cycling. Most of the group fitness classes take place in heated rooms, up to 103 degrees with 40% humidity, which equals a 120 degree heat index. Currently, Trufusion has 3 facilities open in… Read more »

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February
28

Energy Fitness

In 2011, A-ROD CORP partnered with Mark Mastrov, founder of 24 Hour Fitness, to establish a new fitness concept called Energy that caters to professionals living in Mexico. Learn more…

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