PORTFOLIO.

"He’s got a money mind. He just gets things if they’re business- or money-related."
- Warren Buffett, Chairman and CEO of Berkshire Hathaway

"Alex is at heart an entrepreneur and an intellectual."
- Mansoor Ghori, Co-founder and CEO of Petros Partners, an A-Rod Corp portfolio company
“Working with Alex, you're adding a teammate. He has excitement for our team and a willingness to put his network to work.”
- Andrew Farah, Co-founder and CEO of Density, an A-Rod Corp portfolio company
"Alex is smart, funny, and incredibly generous in sharing his insights, successes, and methods to be the best version of yourself.”
- Allison Kluger, Dorothy J. King Lecturer in Leadership, teaches with Alex at Stanford Graduate School of Business.
"Alex approaches business with the same dedication and passion he did baseball. He wants to win, really crush it, in his work, just as he did in the majors."
- Barry Sternlicht, Chairman and CEO of Starwood Capital Group
"Alex is a rare type of leader. Despite his global star status, he brings humility to every meeting. Despite his success, he's the hardest worker in the room. Despite his access to the world's talent, he never forgets his roots."
- Healey Cypher, CEO of BoomPop, and Chief Operating Officer / Partner of Atomic
“There is no better partner or person than Alex. He listens, cares, learns, and competes each and every day in all that he does. He is flat out a winner. Always has been, always will be.”
- Marc Mastrov, Founder and Chairman of New Evolution Ventures

“I’ve learned that as an entrepreneur, you need to be all in. Alex brings that mentality to every business transaction—along with smarts and an indefatigable work ethic.”
- Marc Lore, CEO of Wonder Group

A-Rod Energy

Alex Rodriguez and 24 Hour Fitness founder Mark Mastrov started Energy in Mexico in 2011. Today, Energy is one of the largest luxury fitness chains in Mexico, with more than a dozen locations open and multiple new locations planned. Energy’s facilities include over 40,000 square feet of space for personal training and fitness classes.


Sector

Wellness

Founders

Alex Rodriguez

Mark Mastrov

Leadership

Chris Dedrick, COO

Visit Website

Acorns

Acorns was founded in 2014 by a father-and-son team who wanted to make investing easier and more accessible. Via an app, Acorns connects to a credit or debit card, and each time an Acorns user makes a purchase, the amount of the transaction rounds up to the next whole dollar; Acorns then invests the remainder into one of several pre-established investment portfolios. Renowned economist Harry Markowitz, who won a 1990 Nobel Prize for his pioneering work in financial economics, helped build the investment portfolios. Acorns has more than 3.5 million users and over $1.2 billion in assets under management.


Sector

Technology

Founders

Walter Cruttenden

Jeff Cruttenden

Leadership

Noah Kerner, CEO

Visit Website

Alma Mater Footwear

Alma Mater Footwear founder Eric Sarin met Alex Rodriguez during the early days of developing his startup. Alex loved the hand-crafted sneakers, so Eric sent him a pair. After Alex wore his Alma Maters when he proposed to Jennifer Lopez on the beach in the Bahamas in 2019, that proposal picture went viral, and Alma Mater took off bigtime. Today, Alex has a line of Alma Mater sneakers called 696—the number of home runs he hit in his MLB career—and more lines to come.


Sector

Consumer Products

Founders

Eric Sarin

Leadership

Eric Sarin, Co-founder and CEO

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Apeel Sciences

Founded in 2012, Apeel Sciences continues to develop products for dozens of USDA Organic Certified and conventional produce categories. Apeel is on a mission to combat food waste by using its plant-derived solution to add a little extra "peel" to the surface of fruits and vegetables, doubling to tripling the shelf life of many produce types without the need for refrigeration.


Sector

Biotechnology

Founders

James Rogers, Ph.D.

Louis Perez

Jenny Du

Leadership

James Rogers, Ph.D.

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Archer

Archer is a Silicon Valley startup leading the future of urban air mobility, a market that Morgan Stanley estimates will be $1.5 trillion by 2040. A vertically integrated company, Archer is designing, manufacturing, and operating fully electric vertical takeoff and landing (eVTOL) aircraft that can carry passengers for 60 miles at speeds of up to 150 mph while producing minimal noise. Archer has partnered with Fiat Chrysler Automobiles to significantly decrease costs of production and accelerate its timeline to bring volume manufacturing of eVTOL aircraft starting in 2023.


Sector

Aerospace

Founders

Brett Adcock

Adam Goldstein

Leadership

Brett Adcock, Co-Founder

Adam Goldstein, Co-Founder

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Artsy

Artsy is an online marketplace that connects art lovers and professionals with the world’s leading galleries, museum collections, foundations, artist estates, art fairs, and benefit auctions. Artsy has a growing database of 1,000,000 works of art, architecture, and design by 100,000 artists—spanning historical, modern, and contemporary periods. Artsy is used by art lovers, museum-goers, patrons, collectors, students, and educators to discover, learn about, and collect art. The work ranges in price from $100 to more than $1,000,000. A-Rod Corp is an early investor in Artsy.


Sector

Technology

Founders

Carter Cleveland

Wendi Murdoch

Leadership

Mike Steib, CEO

Visit Website

Bandit

Bandit is a community-centered athletic apparel company founded by members of the NYC running community in October 2020. Together with the growing support of runners from different clubs around the city and beyond, Bandit grew into the brand it is today with socks as its first physical product. Bandit’s community is inclusive, welcoming all runners regardless of pace or experience. Bandit is part of the VCP Ventures portfolio.

Sector

DTC Athletic Apparel

Founders

Tim West

Nick West

Ardith Singh

Leadership

Tim West – President

Nick West – CEO

Ardith Singh – CDO

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Blue Crow

Blue Crow is a Sports Holding Group founded, funded, and staffed by sports, finance, and technology experts. The parent office in Houston oversees the strategy and operations of the various soccer teams and sports assets in its portfolio including:  Club Deportivo Leganés (La Liga Smartbank, Spain),  Cancun FC (Liga Expansion, Mexico), and Rainbow Sports, which also owns few soccer teams and development youth academies across the globe.

Sector

Sports & Entertainment

Founders

Jeff Luhnow

Arvind Narayan

Leadership

Jeff Luhnow (CEO)

Arvind Narayan (CSO)

Visit Website

BoomPop

In a work-from-anywhere world, building strong company culture is more important than it’s ever been. BoomPop is tackling the challenge by making it easy to have fun and connect on a human level with the people you work with, no matter where you are. Happy customers include Apple, Netflix, Nike, Google, and more than 5,000 other companies who rely on BoomPop to keep their teams engaged. The BoomPop team is made up of industry leaders coming from Google, Apple, Square, Opendoor, and more.

Sector

Software Development

Founders

Healey Cypher

Blake Hudelson

Leadership

Healey Cypher, CEO

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Bungalow

Bungalow’s co-living solutions include apartments and houses, primarily for young professionals, in cities where real estate in desirable locations is otherwise unaffordable. The company lists available residences then vets and matches renters and roommates in New York City, Philadelphia, Boston, Chicago, the San Francisco Bay Area, Los Angeles, San Diego, Seattle, Portland (Oregon), and Washington, D.C. Bungalow has served more than 3,200 clients and provided more than 700 homes in cities across the U.S.


Sector

Real Estate

Founders

Andrew Collins

Justin McCarty

Leadership

Andrew Collins, Co-founder and CEO

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Candid

Combining health, wellness, beauty, and cosmetics, Candid provides orthodontic services without ongoing office visits—and at significantly lower cost than traditional services. After signing up for a teeth-straightening package online, a customer takes photos and impressions of their teeth at home or at one of many Candid Studios across the U.S., and then receives a plastic aligner and retainer to complete treatment. Nick Greenfield, a Stanford grad who worked in operations at Lyft, and Lilla Cosgrove, on the founding team of concierge service Hello Alfred, launched Candid in 2017.

Sector

Wellness

Founders

Nick Greenfield

Lilla Cosgrove

Leadership

Nick Greenfiled, Co-founder and CEO

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Carta

Carta is an ownership and equity management platform trusted by thousands of founders, investors, and employees. Alex teamed up with Carta on a course to help: Equity 101. This curriculum covers all the basics of equity—from help for that first stock option grant (and the taxes that come with it) to becoming an investor yourself. Everyone needs to know the basics of equity, so it is free and open to everyone. Knowledge is power, and this course also helps promote financial literacy, empowering individuals to make informed decisions about their financial futures. Watch here.

Sector

Software Company

Founders

Henry Ward

Leadership

Henry Ward, CEO

Visit Website

Community

Community is a messaging platform that enables celebrities and brands to communicate directly and instantly with fans and followers via text. While social media platforms like Facebook, Twitter, Instagram, and Snapchat control the messaging on their sites, “Community leaders” own their data and can restrict access as they wish. Celebrities and brand marketers can text Community members and target specific groups by age, geography, and other metrics to share content of interest. 


Sector

Technology

Founders

Matthew Peltier

Leadership

Matthew Peltier, Founder and CEO

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DIRECTV

Alex teamed up with DirecTV for a campaign starring other Major League Baseball (MLB) greats, David Ortiz, Ken Griffey Jr and Randy Johnson. The “GOATBusters” promoted the company’s video streaming platform in a high-energy, Ghostbusters-inspired ad. The campaign rolled out across linear TV, digital, multimedia and out-of-home. The first National Game GOATBusters spot aired nationally during the April 23 broadcast of the Dodgers-Padres game on MLB Network in 2022. (logo attached)

Sector

TV

Founders

Leadership

Visit Website

Density

Density counts people, anonymously. Its client list is a who’s who of Fortune 500 companies and owners of large real estate portfolios including office buildings, fulfillment centers, universities, banks, and state governments. Once implemented, Density measures and monitors in real time how (and when) their space gets used in order to drive smarter decisions to support greater efficiency and productivity. This enables Density’s clients to reimagine their spaces, reduce waste, save millions of dollars, and keep people at safe distances—now more critical than ever in a world transformed by Covid-19. 


Sector

Technology

Founders

Andrew Farah, Brian Weinreich,

Robert Grazioli, Justin Cheen

Benjamin Redfield

Leadership

Andrew Farah, Co-founder & CEO

Visit Website

Dick’s Sporting Goods

Alex Rodriguez hit the runway, modeling Nike and Timberland apparel in the giant retailer’s first-ever fashion show in 2019.

Sector

Consumer Products

Founders

Leadership

Lauren Hobart, CEO

Ed Stack, Chairman

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Didi

Didi started in 2012 as a smartphone app for people who wanted to hail taxis. The Beijing-based company quickly grew to become the dominant transportation app in China. Didi acquired Uber’s operations in China, has made investments in Lyft and other ride-hailing companies, and has expanded its own operations to provide a broad variety of services for travelers. Didi now offers car rentals and sales, buses, chauffeurs, food delivery, bike-sharing, financial services (car insurance and loans), and traffic management systems (smart traffic lights and reversible lanes) for cities to enable a smarter future for transportation. A-Rod Corp is an early investor in Didi.


Sector

Technology

Founders

Cheng Wei

Wu Rui

Zhang Bo

Leadership

Cheng Wei, Co-founder and CEO

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eMerge Americas

eMerge Americas is an innovative Miami-based tech event that convenes and connects entrepreneurs, investors, and leading executives and decision-makers. Driving diversity and drawing entrepreneurs from around the world, eMerge Americas has helped transform Miami into the tech hub of the Americas. The annual event has also become one of the most popular tech gatherings in the U.S. In 2019, eMerge Americas attracted more than 16,000 attendees from 400 companies and more than 40 countries around the world.  


Sector

Technology

Founders

Andrea Dew Steele

Leadership

Felice Gorordo, CEO

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Eight Sleep

Eight Sleep sells high-tech mattresses layered with sensors and temperature controls. The company was founded in 2014 by Matteo Franceschetti, the sleep-deprived co-founder of a clean tech company called Global Investment Renewable, his wife, Alexandra Zatarain, and a tech expert, Massimo Adreasi Bassi. The trio started by selling tech-enabled “smart” mattress covers called Sleep Trackers. Today, the team is focused on end-to-end “sleep fitness.”


Sector

Technology, Wellness

Founders

Matteo Franceschetti

Alexandra Zatarain

Massimo Adreasi Bass

Leadership

Matteo Franceschetti, Co-founder and CEO

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Empathy

A-Rod Corp was an investor in Empathy, a fast-growing startup that works with sustainable grape growers to bottle and sell its own line of wines directly to consumers. Founder Gary Vaynerchuk and his partners sold 15,000 cases and amassed more than 2,000 subscribers before they sold Empathy to drinks giant Constellation Brands in July 2020.

Sector

Consumer Products

Founders

Gary Vaynerchuk

Jon Troutman

Nate Scherotter

Leadership

Gary Vaynerchuk, Co-founder and COO

Visit Website

Facebook

Alex Rodriguez and Jennifer Lopez did a series of funny commercials for Facebook’s Portal in 2019.

https://www.instagram.com/p/B5X4gzSgVo3/

Sector

Technology

Founders

Mark Zuckerberg

Leadership

Mark Zuckerberg, Founder, Chairman and CEO

Visit Website

Fairchild Coconut Grove

Fairchild Coconut Grove is a 26-unit waterfront luxury condominium development in Miami’s lush, eclectic Coconut Grove neighborhood.

Sector

Founders

Leadership

Visit Website

Focused Energy

Focused Energy is developing fusion as a means of generating clean alternative energy for the growing needs of society. By combining high energy pulsed lasers and ultrafast petawatt lasers, Focused Energy advances a novel method in which some lasers compress the fusion fuel and then the short pulse, intense petawatt lasers spark the compressed fusion to ignite it. When successfully implemented, this process will yield a large surplus of clean, climate-friendly energy for commercial use. Focused Energy is part of the VCP Ventures portfolio.

Sector

Clean Energy

Founders

Todd Ditmire

Markus Roth

Leadership

Thomas Forner – CEO

Prof. Dr Markus Roth – CSO

Prof. Dr Todd Ditmire - CTO

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Goli

Goli Nutrition, founded by Michael Bitensky and Dee A,  is an inventive, people-focused nutrition company that is committed to providing the world with a key to sustainable wellness through proven and innovative products that are suitable for any lifestyle. Goli strives to make health simple by helping consumers reach their nutrition goals with a product that makes taking daily supplements enjoyable. As a result, Goli has developed a gummy that includes the age-old traditional benefits of Apple Cider Vinegar (ACV). The Goli Gummy is organic, non-GMO, vegan, Kosher and gluten-free, containing no preservatives, chemicals, or artificial ingredients. The Goli Gummy is made in the USA at a state-of-the-art CGMP facility that is certified organic, allergen-free and Kosher. Learn more about how Goli makes wellness achievable at www.goli.com.


Sector

Health & Wellness

Founders

Michael Bitensky

Dee A

Leadership

Bruce Weiss, CEO

Visit Website

Gopuff

Gopuff is an on-demand convenience store that delivers over 3,000 items ranging from snacks, toiletries and even alcohol in some markets.  Gopuff was created in 2013 by Drexel University students Yakir Gola and Rafael Ilishayev, who set up an app service to deliver college students beer, condoms, junk food and other guilty pleasures. Described as a "digital convenience retailer," the company has since expanded to more than 40 markets in 21 states and Washington, D.C. Check it out here: gopuff-4kdt.app.link/fzXVDnsMWeb


Sector

Retail

Founders

Yakir Gola

Rafael Ilishayev

Leadership

Rafael Ilishayev – Co-Founder, Co-Chief Executive Office

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Grand Station

Grand Station is a 30-story apartment building with 300 units in downtown Miami. A-Rod Corp is an owner, and the building is managed by Monument.




Sector

Founders

Leadership

Visit Website

HH ‐ 133 Avenue D

HH ‐ 133 Avenue D is a Manhattan apartment building that A-Rod Corp invested in with Barbara Corcoran, founder of The Corcoran Group and well-known Shark on ABC’s Shark Tank.  


Sector

Founders

Leadership

Visit Website

Hai

hai is on a mission to turn on the self-care revolution for a new generation. The smart in-home spa system transforms any shower into a self-care ritual experience while also empowering consumers to own and understand their environmental impact. Learn more at gethai.com.


Sector

Wellness

Founders

Leonard Brody

Leah Stigile

Leadership

Leah Stigile, CEO

Visit Website

Hard Rock Café

Alex Rodriguez and other stars appear with Jennifer Lopez in a Super Bowl commercial for the new Guitar Hotel at the Seminole Hard Rock Hotel & Casino Hollywood.

Sector

Restaurant/Service

Founders

Leadership

Jim Allen, Chairman, Hard Rock International, & CEO, Seminole Gaming

Edward Tracy, CEO, Hard Rock Japan LLC

Jon Lucas, COO, Hard Rock International

Visit Website

hims & hers

Hims & hers is an online platform (ForHims.com and ForHers.com) that provides direct access to medical professionals, products, treatments, and support groups, enabling users to practice self-care whenever and wherever they need it. Hims started in 2017 as a men’s wellness company, added women’s wellness (Hers) in 2018, and is now called hims & hers. Alex Rodriguez and Jennifer Lopez partnered with hims & hers in late 2019 because they believed in the mission and vision to bring affordable, accessible healthcare to everyone.


Sector

Wellness

Founders

Andrew Dudum

Hilary Coles

Leadership

Andrew Dudum, Co-founder & CEO

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Ice Shaker

On a 2017 episode of ABC’s Shark Tank, Alex Rodriguez and Mark Cuban loved former NFL player Chris Gronkowski’s pitch for Ice Shaker, and together they acquired 15% of the company for $150,000. Ice Shaker’s growth exploded after the show aired.

Sector

Consumer Products

Founders

Chris Gronkowski

Leadership

Chris Gronkowski, Founder and CEO

Visit Website

JBL

Alex Rodriguez is a partner and spokesperson for JBL, a leading brand of high-quality speakers, headphones, and gaming headsets.

Sector

Consumer Products

Founders

Leadership

Michael Mauser, CEO

Visit Website

Jump

Jump is the end to end fan experience platform. The company's white label technology provides unprecedented flexibility, access and personalization for fans, and on the back-end it offers a modern, ai-powered and easy to use enterprise solution that opens up significant new revenue opportunities for sports teams.  The vision for Jump is to bring more fans in, get them closer to the action and deliver more personalized, memorable experiences. Jump is part of the VCP Ventures portfolio.

Sector

Software Development

Founders

Marc Lore

Alex Rodriguez

Jordy Leiser

Leadership

Jordy Leiser - CEO

Visit Website

JumpCut

Jumpcut democratizes access to TV & film opportunities for a global pool of creators. We use technology to identify under-represented creators, empower them with new tools and audience insights, and match them with a global pool of content buyers. By doing so, we create a new supply of creators and creative projects and help make the industry more inclusive and global. With the demand for global content at an all-time high, and Hollywood losing over $10 billion a year due to lack of diversity, there has never been a more opportune time to bring much-needed change to the industry.

Sector

Media & Entertainment

Founders

Kartik Hosanagar

Leadership

Jeremy Strauss, CEO

Visit Website

LG

LG Electronics of USA manufactures and distributes consumer electronic products. In 2020, LG Electronics USA launched a new campaign featuring Alex Rodriguez aimed at celebrating the connections made possible at mealtime.

Sector

Home Appliances

Founders

Koo In-Hwoi

Leadership

William Cho, CEO

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Lysol

Alex joined forces with Lysol in a marketing campaign in support of Lysol Laundry Sanitizer.

In a playful video, "The Lost Bet," Rodriguez is back in the locker room, but this time as an equipment manager. As part of his new role, he discovered the secret to beating the post-game stink: Lysol® Laundry Sanitizer, a laundry additive which kills 99.9% of odor-causing bacteria when added to your laundry routine. Produced by creative agency Hunter, this minute-long ad highlights Lysol's commitment as an official sponsor of the Athletic Equipment Managers Association (AEMA).

Sector

Founders

Leadership

Visit Website

Mason Media

Mason Media is a TV, film, and audio production company co-founded by Marc Lore, Alex Rodriguez, and CEO Nora Ali. Mason Media produces powerful stories that foster innovation and forward-thinking, while elevating historically overlooked voices. Specializing in compelling content at the intersection of the founding team's areas of expertise – entrepreneurship, business & tech, sports & entertainment, food, and more – Mason Media focuses on premium formats, docuseries, documentary features, and IP-driven scripted content, produced for broadcast, streaming, and digital buyers. In addition to premium long-form content, Mason Media's Branded Content Studio serves as a bespoke production hub for startups, venture firms, and other brand clients.

Sector

Media

Founders

Nora Ali

Marc Lore

Alex Rodriguez

Leadership

Nora Ali, CEO & Co-Founder

Dana Z. Currier, COO

Amanda McPhillips, SVP of Development

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MasterCard

Alex Rodriguez and fellow baseball legend David Ortiz starred in the digital/social campaign, the “Keep Moving Challenge,” to promote MasterCard’s speedy tap and pay functionality.

https://www.instagram.com/p/Bzt606ng07g/

Sector

Financial Services

Founders

Leadership

Michael Miebach, CEO

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Mercedes-Benz

In 2004, Alex Rodriguez was awarded one of the first minority-owned Mercedes-Benz franchises in Texas. A-Rod Corp brought the project to life from the ground up, from site selection, land purchase, and building design to the complete construction of the dealership. Following nearly a decade of success with the Houston-area venture, A-Rod Corp sold the dealership to a large publicly traded company in 2014.

Sector

Automotive

Founders

Leadership

Dieter Zetsche, CEO

Visit Website

Minnesota Timberwolves & Lynx

Alex joined the NBA’s Minnesota Timberwolves and Minnesota Lynx ownership group. As a co-owner with Marc Lore, the two hope to continue to build a world-class organization for many years to come. This investment also includes the Iowa Wolves, it’s G-League affiliate in Des Moines and T-Wolves Gaming, the official NBA 2K League affiliate.

Sector

Sports & Entertainment

Founders

Leadership

Glen Taylor

Marc Lore

Alex Rodriguez

Visit Website

Mojo

Mojo is a sports stock market that lets fans bet on an athlete's performance like a stock. Mojo makes the initial market and sets the opening price for players but from there, price moves are driven by career-end projected statistics. The app aims to supercharge fandom by enabling fans to leverage their passion, use their sports knowledge like never before, and create deeper connections with the athletes they care most about. Mojo is part of the VCP Ventures portfolio.

Sector

Financial Services

Founders

Marc Lore

Alex Rodriguez

Vinit Bharara & Bart Stein

Leadership

Vinit Bharara - CEO

Bart Stein - COO

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Monument Capital Management

In 2012, nine years after Alex Rodriguez began investing in real estate as a way to preserve and build his own wealth, Alex and Ramon Corona founded Monument Capital Management. The company has acquired more than $800 million in real estate assets, through four Opportunity Funds and various joint ventures. Targeting secondary markets with strong demand for workforce housing, Monument has invested in apartment communities in more than a dozen states throughout the Southeast and in the Southwest, Midwest, and Mid-Atlantic regions of the U.S.



Sector

Real Estate

Founders

Alex Rodriguez

Ramon Corona

Leadership

Stuart Zook, Principal & CIO

Erin Knight, President & CEO

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NFL Fit

NFL Fit facilities carry NFL team branding and offer customized fitness services for people who take working out and wellness seriously—and love connecting with their favorite NFL team. At Dallas Cowboys World Headquarters in Frisco, Texas, Cowboys Fit—the first NFL Fit in the expanding chain—has more than 60,000 square feet of luxury gym amenities including state-of-the-art equipment used by the Cowboys, a 40-yard Sports Turf, a heated Rooftop Pool, and a Recovery Lounge with cryotherapy machines, and other cutting-edge treatments. NFL Fit trainers include former NFL players, cheerleaders, and fitness specialists. NFL Fit also has team-branded gyms in Chicago, Cleveland, and San Francisco, with plans to expand to more cities and professional sports teams. 


Sector

Wellness, Sports

Founders

Mark Mastrov

Leadership

Mark Mastrov, Chairman

Visit Website

NRG eSports

Founded in 2015 by Andy Miller and Mark Mastrov, NRG eSports represents the world’s most popular online game leagues—Apex Legends, Call of Duty, Fortnite, Overnite, Rocket, and Valorant. The professional eSports organization convenes players for tournaments that attract worldwide audiences, draw major sponsors, and offer big prize money. NRG has been recognized as the No. 1 most watched organization worldwide on the popular live-streaming platform Twitch. A-Rod Corp is an early investor in NRG and the eSports industry.


Sector

Technology/Sports

Founders

Andy Miller

Mark Mastrov

Leadership

Andy Miller, CEO

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Newport Property Construction

Founded by Alex Rodriguez and Jose Moré and Jose Gomez in 2009, Newport has managed the renovation and construction of more than $1.5 billion of residential, commercial, and mixed-use assets. In addition, the company has supervised and managed the development of over 15 million square feet of real estate assets since inception and repositioned over 16,000 multifamily housing units throughout the U.S., adding more than $300 million of property value to client assets. Among Newport’s projects: multiple renovations for Florida International University, the construction of Miami College of Design, and luxury residences for several prominent athletes—including Alex Rodriguez’s Miami home, which has been featured in Architectural Digest


Sector

Real Estate

Founders

Alex Rodriguez

Jose Moré

Jose Gomez

Leadership

Jose Moré, Co-CEO

Jose Gomez, Co-CEO

Alejandra Gutierrez, CFO

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Nines

Nines is a household management platform, built with security and ease-of-use in mind. Discerning families and family offices use Nines as a centralized household manual and operating system to simplify managing properties, assets, vendors, staff, projects, and more. Plus, we offer in-house estate management support, workshops and consulting, and are the hosts of Easemakers, the industry leading community and podcast for household and estate managers. Nines is part of the VCP Ventures portfolio.

Sector

Technology

Founders

Jacco de Bruijn

Mohamed Elzomor

Leadership

Jacco de Bruijn, CEO

Mohamed Elzomor, SVP

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North Bay

North Bay Owner Holdings is a Miami Beach office complex that A-Rod Corp invested in with Starwood Capital Group.  


Sector

Founders

Leadership

Visit Website

Nova Credit

Nova Credit is a fintech company that helps immigrants access financial services by translating their international credit data into U.S. credit scores. Founded by three immigrant Stanford grads—from Russia, England, and the Netherlands—Nova Credit works with credit card companies, lenders, and other financial services providers to facilitate their evaluation of applications from immigrants, who otherwise would have to build their U.S. credit history from scratch over many years. Nova Credit enables newcomers to the U.S. to do the things essential as building blocks of the American Dream such as to lease an apartment, buy a cell phone plan, get a credit card, or secure a student loan.


Sector

Technology

Founders

Misha Episov

Nicky Goulimis

Loek Janssen

Leadership

Misha Episov, Co-founder & CEO

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OpenStore

OpenStore's mission is to provide life-changing liquidity to ecommerce entrepreneurs. Longer-term, we aim to bring the experience of spontaneous discovery back online – ultimately connecting merchants and customers into a single unified shopping experience through access to data, information, and capital.

Sector

E-Commerce

Founders

Keith Rabois

Jack Abraham

Leadership

Visit Website

OraPharma

OraPharma’s Cover Your Bases campaign, featuring Alex Rodriguez, focused on bringing awareness to oral healthcare, especially to the Hispanic community where more than 51% of adults have gum disease. The collaboration between OraPharma and Alex Rodriguez significantly elevated the brand's visibility and recognition. By leveraging Alex's widespread appeal and influence, the Cover Your Bases campaign has captured the attention of media outlets nationwide, ensuring OraPharma's name reaching a vast and diverse audience.

By offering content and communication in both English and Spanish, Alex ensured that Orapharma's message resonated with a wider spectrum of potential customers. Through this bilingual approach, Alex was able to tap into a previously untapped market, capturing the attention and trust of individuals who may have otherwise been overlooked, opening new avenues for growth and engagement for OraPharma.

The campaign garnered over 1,500 media placements and nearly 7 billion impressions.

Sector

Founders

Leadership

Visit Website

Oscar

CEO Mario Schlosser came up with the idea for Oscar in 2012 when he and his wife were going through their first pregnancy in New York City. They had trouble finding the best obstetrician, navigating baby care, and dealing with the health insurance maze. Mario and his team developed a simpler and more affordable health insurance experience and called their company Oscar. Founded in 2014, Oscar now provides its services to more than 420,000 members. in dozens of U.S. cities. 


Sector

Technology, Wellness

Founders

Mario Schlosser

Leadership

Mark Bertolini, CEO

Visit Website

Oura

With a ring worn on the finger, Oura tracks key signals—pulse, temperature, movement—during sleep, then delivers a detailed report each morning through the app. The Oura ring also functions as a general fitness tracking device—measuring “readiness” or whether a user may be showing early signs of infection or illness. This proved particularly valuable when the Covid-19 pandemic changed the sports world. In June 2020, the NBA struck a deal with the Finnish company to buy more than 2,000 Oura rings for its players and staff to use, on a voluntary basis, to live, practice, and compete more safely.


Sector

Technology

Founders

Kari Kivela

Markku Koskela

Petteri Lahtela

Leadership

Tom Hale, CEO

Visit Website

Professional Fighters League (PFL)

Professional Fighters League (PFL) is the fastest growing and most innovative sports league.  PFL is global platform company, providing live MMA fight events year-round.  The PFL League has top world-ranked fighters compete in a 10 event schedule in the sports-season format, all live primetime on ESPN and ESPN+.  The PFL Challenger Series is an 8 event schedule, where emerging pro fighters compete to earn a contract in the PFL League Season, and is featured live on FUBO TV.  All PFL fight events are broadcast and streamed worldwide to 160 countries via dozens of leading media distribution partners. Alex is an investor and board member.

Sector

Wellness, Sports

Founders

Donn Davis

Russ Ramsey

Mark Leschly

Leadership

Peter Murray, CEO

Visit Website

Petros Pace Finance

Petros PACE Finance is the national leader in the fast-growing C-PACE marketplace, which provides alternative low-cost financing for projects based on energy and water efficiency, renewable energy, and resiliency measures. Petros offers long-term non-recourse C-PACE financing to commercial property owners that seek to upgrade their properties, lower their energy costs, reduce their carbon footprint, and increase their property values. Founded by Mansoor Ghori and Jim Stanislaus in Austin, Texas, in 2010, Petros PACE Finance has funded successful projects nationwide and continues to rapidly expand its portfolio. Petros continues to focus on making an impact for investors, property owners, and the environment.



Sector

Financial Services

Founders

Mansoor Ghori

Jim Stanislaus

Leadership

Mansoor Ghori, CEO

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Pizza Hut

Alex teamed up with Pizza Hut for a campaign starring Von Miller, Erin Andrews, and Howie Long. The spot aired during the Super Bowl LVII pre-game to promote Pizza Hut's new BIG NEW YORKER PIZZA.

Sector

Food/Drink

Founders

Frank Carney

Dan Carney

Leadership

Aaron Powell, CEO

Visit Website

Planters: Super Bowl Commercial

Alex Rodriguez co-starred with Mister Peanut in a 2019 Super Bowl ad for Planters.

Sector

Consumer Products

Founders

Leadership

Miguel Patricio, CEO, Kraft Heinz

Visit Website

Presidente USA

Alex Rodriguez was Chairman of Presidente USA in from 2020-2023 via a partnership with beer giant Anheuser-Busch InBev. Having a leadership role in building Presidente—founded in 1935 by Cerveceria Nacional Dominicana in the Dominican Republic—is particularly meaningful to Alex because he is the son of Dominican immigrants to the U.S. Alex and Anheuser-Busch InBev, which acquired Presidente in 2012, are working to make Presidente a top seller in major markets across the U.S. and showcase its quality and craftsmanship.

Sector

Consumer Products

Founders

Leadership

Alex Rodriguez, Chairman

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Quay

Alex Rodriguez developed a line of affordable and fashionably understated sunglasses with the Australian company that’s disrupting the eyewear business.

Sector

Consumer Products

Founders

Linda and Allen Hammond

Leadership

Jodi Bricker, CEO

Visit Website

Quickbooks

QuickBooks is an accounting software package developed and marketed by Intuit. In 2020, QuickBooks unveiled a campaign called “Journey to Success,” featuring Alex Rodriguez, showing the ups and downs that business owners experience on their path to success.

Sector

Business Software Tools

Founders

Scott Cook

Leadership

Sasan Goodarzi, CEO

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Rainbow Sports Global

Rainbow Sports Global is a leading sports enterprise that strategically connects the African football ecosystem to the world. The company provides holistic management, marketing, and media solutions for talented African football players, football sports agencies, and clubs. Rainbow Sports is building a unique business model which integrates multi-continent club ownership alongside talent development utilizing technology, content creation, and data. It produces sports and entertainment content which it distributes across all forms of media platforms.

The sports enterprise serves as a linchpin for many global sports brands who aspire to enter the African marketplace.  It is building a unique business model which integrates multi-continent club ownership alongside talent development and anchored by technology, content creation, and data.

The group is headquartered in Douala Cameron. Rainbow holds offices in the Czech Republic, Kenya, UAE and the United States.

Sector

Sports, Media and Entertainment

Founders

Kingsley Pungong

Leadership

Kingsley Pungong. Founder & CEO

Leo Cullen. COO

Michael Dercksen, CFO

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Ralph Lauren

In 2019, Alex Rodriguez partnered with Ralph Lauren for the launch of the company’s new cologne, Polo Blue Gold Blend.

Sector

Consumer Products

Founders

Leadership

Patrice Louvet, CEO and President

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Rowing Blazers

Based in New York, Rowing Blazers is an American clothing brand and design lab for the classics founded by Jack Carlson. They are dedicated to authenticity, quality, and craftsmanship; and simultaneously to irreverence, inclusivity, sustainability, empowerment, and fun. There's a sense of humor, often a hint of irony, in everything they do; and it's as central to the brand as their sense of community, timeless aesthetic, dedication to historical research, and commitment to making pieces that will last a lifetime.

In 2023, the brand launched major collaborations with Gucci and Target. In 2024, Rowing Blazers sold a majority stake in the business to Burch Creative Capital ("BCC"), the investment firm founded by Chris Burch; and to Tom Vellios, co-founder of Five Below, and Jason Epstein, partner at Stonecourt Capital, who are co-investing with BCC.

Sector

Clothing & Apparel

Founders

Jack Carlson, Founder

David Rosenzweig, Co-Founder

Leadership

Jack Carlson, Creative Director

David Rosenzweig, Director of Strategy

Grant Simm, CFO

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Slam Corp

Slam Corp is a SPAC jointly sponsored by A-Rod Corp and Antara Capital that raised $500 million in its IPO and is seeking to acquire an established, technology-enabled, category leader in either the sports, media, entertainment, or health and wellness sector.

Sector

Multiple

Founders

A-Rod Corp

Antara Capital

Leadership

Alex Rodriguez

Himanshu Gulati

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Snap

A-Rod Corp was an early investor in Snap, buying shares in 2016, when Snapchat’s parent was a private company. Snap began selling its stock on the New York Stock Exchange in March 2017, and A-Rod Corp sold its shares at a profit in November 2017.

Sector

Technology

Founders

Evan Spiegel

Bobby Murphy

Reggie Brown

Leadership

Evan Spiegel, Co-founder and CEO

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Sound Ventures

Sound Ventures is a venture capital firm that focuses on investing in AI. It was co-founded by actor and venture capitalist Ashton Kutcher and talent manager and investor Guy Oseary. The firm channels its capital into AI and other innovative technologies.

Sector

Venture Capital

Founders

Ashton Kutcher

Guy Oseary

Leadership

Ashton Kutcher

Guy Oseary

Effie Epstein

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Stanford Graduate School of Business

In 2024, Alex celebrated his sixth year as a guest teacher at Stanford Business School. The course is titled Strategic Pivoting for your Next Chapter and is specifically developed for any student who already plans to pivot in their career and wants to figure out how to successfully build and create their next chapter. Teaching Strategic Pivoting to a room full of talented professionals is a profound honor for Alex. Under the guidance of Professor Allison Kluger, Alex imparts his knowledge and experiences, enriching the minds of future leaders. The demand for the course exceeds expectations, with enrollment overflowing and feedback consistently ranking it among the top courses at GSB.

Sector

Founders

Leadership

Visit Website

Step

Step, founded by financial industry veterans CJ MacDonald and Alexey Kalinichenko, provides teens and their families with financial tools for today’s modern-day banking needs and helps people achieve financial independence and knowledge at an earlier age. The founding team has 50+ years in combined financial technology experience from companies like Gyft, First Data, Square, and Google. Step is backed by Coatue, Stripe, Crosslink Capital, and Collaborative Fund. Step’s financial products are powered by its bank partner Evolve Bank & Trust, Member FDIC and insured up to $250,000.


Sector

Financial Services

Founders

CJ MacDonald

Alexey Kalinichenko

Leadership

CJ MacDonald, Co-Founder & CEO

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Stonehenge 51

Stonehenge 51 is a 114-unit apartment building in the heart of midtown Manhattan. 


Sector

Founders

Leadership

Visit Website

Stonehenge NYC

With its investment partners, Stonehenge owns and manages 2,800 apartments in New York City, representing 2.9 million square feet. The company provides investment management, property management, development, design, construction, leasing, and financing.


Sector

Real Estate

Founders

Ofer Yardeni

Leadership

Ofer Yardeni, Chairman & CEO

Richard Dansereau, Managing Director

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Super Coffee

Super Coffee’s breakout moment came on Shark Tank when the DeCicco brothers failed to secure an investment, but created such buzz with their appearance that brand sales exploded. Today you can find Super Coffee at Target, Wegmans, Whole Foods, and Walmart, and the company also recently signed a master distribution license with ABInbev. Each brother plays a key role: Jordan is President, oldest brother Jim is CEO, and middle brother Jake is COO.


Sector

Food/Drink

Founders

Jimmy DeCicco, Co-Founder & Chief Brand Officer

Jake DeCicco, Co-Founder & Chief Revenue Officer

Jordan DeCicco, Founder & COO

Leadership

Tyler Hicks, CEO

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T-Mobile

Alex teamed up with T-Mobile during the 2023 MLB All-Star Week in Seattle where he participated in their “Derby After Dark” event. Alex showcased the event through his social media platforms and a personal interview with T-Mobile.

Sector

Telecommunications

Founders

Leadership

CEO, Mike Sievert

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Thoughtful

Thoughtful is a startup led by Elizabeth Shaffer and co-founded with Marc Lore with a mission to cultivate a world full of rich relationships and genuine connection.   The 80-year Harvard Study of Adult Development established that strong relationships are the biggest factor impacting our health and well-being.  We are currently living in a loneliness epidemic, with 1 in 2 Americans feeling lonely at any given time. Thoughtful is an app that helps you recenter and reach out to the people you love in just a few minutes every day.  Our mission is to cultivate a world full of rich relationships and genuine connection. Thoughtful is part of the VCP Ventures portfolio.

Sector

Wellness

Founders

Elizabeth Shaffer

Marc Lore

Leadership

Elizabeth Shaffer, CEO

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Tornado

Tornado is a platform that empowers the next generation of investors with educational resources on a mobile brokerage platform. Founded with the mission to help everyone become a better investor, Tornado is an educational and community-based platform that makes smart investing an engaging experience. Learn and Earn provides investors access to professionally vetted educational content, tailored by experience level. Tornado is a platform that empowers the next generation of investors with educational resources on a mobile brokerage platform. Founded with the mission to help everyone become a better investor, Tornado is an educational and community-based platform that makes smart investing an engaging experience. Learn and Earn provides investors access to professionally vetted educational content, tailored by experience level. Tornado is part of the VCP Ventures portfolio.

Sector

Financial Services

Founders

Bernard George, co-founder and CEO

Patrick Aber, co-founder and COO

Leadership

Bernard George, co-founder and CEO

Patrick Aber, co-founder and COO

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Tracer

Tracer is a data intelligence platform for marketers. Tracer provides a single source of truth across all your data, giving the power to make better decisions. They work with leading global brands, partners, and agencies to provide a single source of truth across their data. Their goal is to empower their clients to make better decisions by aggregating cross-platform data and adding business context, to provide transparency into business performance and answer questions unique to their business. They are currently solving data challenges for some of the world's biggest brands, agencies, and publishers. Tracer is part of the VCP Ventures portfolio.

Sector

Data / Technology

Founders

Jeffrey Nicholson

Leighton Welch

Leadership

Jeffrey Nicholson - CEO

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TruFusion

TruFusion offers a state-of-the-art facility—five studios under one roof—and a variety of classes: 240 per week in 65 different styles. A-Rod Corp acquired the TruFusion franchise development rights for 20 locations across Florida. Alex Rodriguez is a TruFusion board member and brand ambassador. Since the partnership began, A-Rod Corp has helped TruFusion significantly increase its membership and franchising activity.


Sector

Wellness

Founders

Mike Borden

Leadership

Mike Borden, Co-founder and CEO

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UFC GYM

In 2017, A-Rod Corp acquired the rights to develop UFC-branded fitness centers throughout Miami-Dade County. The UFC GYM brand represents the qualities that athletes strive for: strength, endurance, confidence, discipline, and respect. Started in 2009 via a partnership with UFC (Ultimate Fighting Championship), UFC GYM now has more than 150 fitness centers around the world, from Australia to India to the United Arab Emirates. The facilities offer a broad range of group fitness classes, private MMA training, personal and group dynamic training, and MMA-style youth programming.


Sector

Wellness, Sports

Founders

Mark Mastrov

Jim Rowley

Leadership

Adam Sedlack, President

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VideoShops

VideoShops is a next generation shoppable content destination to watch, discover and seamlessly shop LIVE and on-demand lifestyle experiences with today’s most influential tastemakers. Engaging audiences across digital, linear and on-demand shopping-enabled platforms, VideoShops curated talent-driven content experiences combined with an advanced flywheel of proprietary shoppable technology powers automated AI matching for brands, influencers and targeted shopping audiences. VideoShop is part of the VCP Ventures portfolio.

Sector

Entertainment

Founders

Nicole Winnaman

Abra Potkin

Leadership

Abra Potkin - Co-Chief Executive Officer

Nicole Winnaman – Co-Founder & Co-Chief Executive Officer

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Weee!

Weee! is a California-based online grocery delivery platform that offers Hispanic and Asian foods specialty products and everyday staples. The company specializes in the fields of eCommerce, grocery delivery, social commerce, retail, and Asian grocery. Weee! was founded in 2015 and is headquartered in Fremont, California.


Sector

eCommerce

Founders

Larry Liu

Leadership

Larry Liu – Chief Executive Officer & Board Member

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Wheels Up

Founded in 2013, Wheels Up has quickly grown to become the second-largest private aircraft operator in the U.S. behind NetJets. While NetJets members own shares of specific aircraft, Wheels Up operates like on-demand rental systems a la Zipcar. More than 9,000 members access over 1,500 aircraft plus high-end travel experiences via Wheels Up partnerships with Delta and various premium lifestyle brands. In 2020, Wheels Up added whole aircraft sales to its services.


Sector

Technology

Founders

Kenny Dichter

Leadership

Kenny Dichter, CEO

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Wonder

Wonder Group was founded in 2018 by Marc Lore. At the core of Wonder's innovative approach is the concept of offering a diverse array of culinary experiences within a single location, with over ten restaurants available to choose from. Customers have the flexibility to order from any combination of these restaurants, with the assurance that their meal will arrive piping hot in just 26 minutes—a feat made possible by Wonder's commitment to "fast fine" food delivery. Additionally, pick-up options are available for those who prefer to collect their orders in person.

What sets Wonder apart is its groundbreaking approach to food preparation, which leverages central production facilities and local hub kitchens to ensure both efficiency and freshness in every dish.

In a recent milestone, Wonder Group acquired Blue Apron, a leading service that delivers personalized meal kits and recipes to customers' doorsteps. Through the Wonder app, customers can now conveniently order Blue Apron meal kits alongside their favorite dishes from Wonder's diverse culinary offerings.

Notably, Alex Rodriguez serves on the Board of Wonder

Sector

Hospitality

Founders

Marc Lore

Leadership

Marc Lore, CEO Wonder Group

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Wunderkind

Wunderkind helps online retailers, publishers, travel companies, and other digital marketers identify and track visitors to their websites—and then target communications that will lead to sales increases. Founded as BounceX in 2012, the fast-growing company changed its name to Wunderkind in 2020 to reflect a focus on individuality. Founder and CEO Ryan Urban is expanding the ways that Wunderkind helps clients be, as he says, “one-to-one instead of one-to-many” in their marketing.


Sector

Technology

Founders

Ryan Urban

Leadership

Bill Ingram, CEO

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"Alex approaches business with the same dedication and passion he did baseball. He wants to win, really crush it, in his work, just as he did in the majors."
- Barry Sternlicht, Chairman and CEO of Starwood Capital Group

"He’s got a money mind. He just gets things if they’re business- or money-related."
- Warren Buffett, Chairman and CEO of Berkshire Hathaway
"Alex is at heart an entrepreneur and an intellectual."
- Mansoor Ghori, Co-founder and CEO of Petros Partners, an A-Rod Corp portfolio company

Fairchild Coconut Grove

Fairchild Coconut Grove is a 26-unit waterfront luxury condominium development in Miami’s lush, eclectic Coconut Grove neighborhood.

Sector

Founders

Leadership

Visit Website

Grand Station

Grand Station is a 30-story apartment building with 300 units in downtown Miami. A-Rod Corp is an owner, and the building is managed by Monument.




Sector

Founders

Leadership

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HH ‐ 133 Avenue D

HH ‐ 133 Avenue D is a Manhattan apartment building that A-Rod Corp invested in with Barbara Corcoran, founder of The Corcoran Group and well-known Shark on ABC’s Shark Tank.  


Sector

Founders

Leadership

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Monument Capital Management

In 2012, nine years after Alex Rodriguez began investing in real estate as a way to preserve and build his own wealth, Alex and Ramon Corona founded Monument Capital Management. The company has acquired more than $800 million in real estate assets, through four Opportunity Funds and various joint ventures. Targeting secondary markets with strong demand for workforce housing, Monument has invested in apartment communities in more than a dozen states throughout the Southeast and in the Southwest, Midwest, and Mid-Atlantic regions of the U.S.



Sector

Real Estate

Founders

Alex Rodriguez

Ramon Corona

Leadership

Stuart Zook, Principal & CIO

Erin Knight, President & CEO

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Newport Property Construction

Founded by Alex Rodriguez and Jose Moré and Jose Gomez in 2009, Newport has managed the renovation and construction of more than $1.5 billion of residential, commercial, and mixed-use assets. In addition, the company has supervised and managed the development of over 15 million square feet of real estate assets since inception and repositioned over 16,000 multifamily housing units throughout the U.S., adding more than $300 million of property value to client assets. Among Newport’s projects: multiple renovations for Florida International University, the construction of Miami College of Design, and luxury residences for several prominent athletes—including Alex Rodriguez’s Miami home, which has been featured in Architectural Digest


Sector

Real Estate

Founders

Alex Rodriguez

Jose Moré

Jose Gomez

Leadership

Jose Moré, Co-CEO

Jose Gomez, Co-CEO

Alejandra Gutierrez, CFO

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North Bay

North Bay Owner Holdings is a Miami Beach office complex that A-Rod Corp invested in with Starwood Capital Group.  


Sector

Founders

Leadership

Visit Website

Petros Pace Finance

Petros PACE Finance is the national leader in the fast-growing C-PACE marketplace, which provides alternative low-cost financing for projects based on energy and water efficiency, renewable energy, and resiliency measures. Petros offers long-term non-recourse C-PACE financing to commercial property owners that seek to upgrade their properties, lower their energy costs, reduce their carbon footprint, and increase their property values. Founded by Mansoor Ghori and Jim Stanislaus in Austin, Texas, in 2010, Petros PACE Finance has funded successful projects nationwide and continues to rapidly expand its portfolio. Petros continues to focus on making an impact for investors, property owners, and the environment.



Sector

Financial Services

Founders

Mansoor Ghori

Jim Stanislaus

Leadership

Mansoor Ghori, CEO

Visit Website

Stonehenge 51

Stonehenge 51 is a 114-unit apartment building in the heart of midtown Manhattan. 


Sector

Founders

Leadership

Visit Website

Stonehenge NYC

With its investment partners, Stonehenge owns and manages 2,800 apartments in New York City, representing 2.9 million square feet. The company provides investment management, property management, development, design, construction, leasing, and financing.


Sector

Real Estate

Founders

Ofer Yardeni

Leadership

Ofer Yardeni, Chairman & CEO

Richard Dansereau, Managing Director

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Carta

Carta is an ownership and equity management platform trusted by thousands of founders, investors, and employees. Alex teamed up with Carta on a course to help: Equity 101. This curriculum covers all the basics of equity—from help for that first stock option grant (and the taxes that come with it) to becoming an investor yourself. Everyone needs to know the basics of equity, so it is free and open to everyone. Knowledge is power, and this course also helps promote financial literacy, empowering individuals to make informed decisions about their financial futures. Watch here.

Sector

Software Company

Founders

Henry Ward

Leadership

Henry Ward, CEO

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DIRECTV

Alex teamed up with DirecTV for a campaign starring other Major League Baseball (MLB) greats, David Ortiz, Ken Griffey Jr and Randy Johnson. The “GOATBusters” promoted the company’s video streaming platform in a high-energy, Ghostbusters-inspired ad. The campaign rolled out across linear TV, digital, multimedia and out-of-home. The first National Game GOATBusters spot aired nationally during the April 23 broadcast of the Dodgers-Padres game on MLB Network in 2022. (logo attached)

Sector

TV

Founders

Leadership

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Dick’s Sporting Goods

Alex Rodriguez hit the runway, modeling Nike and Timberland apparel in the giant retailer’s first-ever fashion show in 2019.

Sector

Consumer Products

Founders

Leadership

Lauren Hobart, CEO

Ed Stack, Chairman

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Facebook

Alex Rodriguez and Jennifer Lopez did a series of funny commercials for Facebook’s Portal in 2019.

https://www.instagram.com/p/B5X4gzSgVo3/

Sector

Technology

Founders

Mark Zuckerberg

Leadership

Mark Zuckerberg, Founder, Chairman and CEO

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Goli

Goli Nutrition, founded by Michael Bitensky and Dee A,  is an inventive, people-focused nutrition company that is committed to providing the world with a key to sustainable wellness through proven and innovative products that are suitable for any lifestyle. Goli strives to make health simple by helping consumers reach their nutrition goals with a product that makes taking daily supplements enjoyable. As a result, Goli has developed a gummy that includes the age-old traditional benefits of Apple Cider Vinegar (ACV). The Goli Gummy is organic, non-GMO, vegan, Kosher and gluten-free, containing no preservatives, chemicals, or artificial ingredients. The Goli Gummy is made in the USA at a state-of-the-art CGMP facility that is certified organic, allergen-free and Kosher. Learn more about how Goli makes wellness achievable at www.goli.com.


Sector

Health & Wellness

Founders

Michael Bitensky

Dee A

Leadership

Bruce Weiss, CEO

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Hard Rock Café

Alex Rodriguez and other stars appear with Jennifer Lopez in a Super Bowl commercial for the new Guitar Hotel at the Seminole Hard Rock Hotel & Casino Hollywood.

Sector

Restaurant/Service

Founders

Leadership

Jim Allen, Chairman, Hard Rock International, & CEO, Seminole Gaming

Edward Tracy, CEO, Hard Rock Japan LLC

Jon Lucas, COO, Hard Rock International

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JBL

Alex Rodriguez is a partner and spokesperson for JBL, a leading brand of high-quality speakers, headphones, and gaming headsets.

Sector

Consumer Products

Founders

Leadership

Michael Mauser, CEO

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LG

LG Electronics of USA manufactures and distributes consumer electronic products. In 2020, LG Electronics USA launched a new campaign featuring Alex Rodriguez aimed at celebrating the connections made possible at mealtime.

Sector

Home Appliances

Founders

Koo In-Hwoi

Leadership

William Cho, CEO

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Lysol

Alex joined forces with Lysol in a marketing campaign in support of Lysol Laundry Sanitizer.

In a playful video, "The Lost Bet," Rodriguez is back in the locker room, but this time as an equipment manager. As part of his new role, he discovered the secret to beating the post-game stink: Lysol® Laundry Sanitizer, a laundry additive which kills 99.9% of odor-causing bacteria when added to your laundry routine. Produced by creative agency Hunter, this minute-long ad highlights Lysol's commitment as an official sponsor of the Athletic Equipment Managers Association (AEMA).

Sector

Founders

Leadership

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MasterCard

Alex Rodriguez and fellow baseball legend David Ortiz starred in the digital/social campaign, the “Keep Moving Challenge,” to promote MasterCard’s speedy tap and pay functionality.

https://www.instagram.com/p/Bzt606ng07g/

Sector

Financial Services

Founders

Leadership

Michael Miebach, CEO

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Mercedes-Benz

In 2004, Alex Rodriguez was awarded one of the first minority-owned Mercedes-Benz franchises in Texas. A-Rod Corp brought the project to life from the ground up, from site selection, land purchase, and building design to the complete construction of the dealership. Following nearly a decade of success with the Houston-area venture, A-Rod Corp sold the dealership to a large publicly traded company in 2014.

Sector

Automotive

Founders

Leadership

Dieter Zetsche, CEO

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OraPharma

OraPharma’s Cover Your Bases campaign, featuring Alex Rodriguez, focused on bringing awareness to oral healthcare, especially to the Hispanic community where more than 51% of adults have gum disease. The collaboration between OraPharma and Alex Rodriguez significantly elevated the brand's visibility and recognition. By leveraging Alex's widespread appeal and influence, the Cover Your Bases campaign has captured the attention of media outlets nationwide, ensuring OraPharma's name reaching a vast and diverse audience.

By offering content and communication in both English and Spanish, Alex ensured that Orapharma's message resonated with a wider spectrum of potential customers. Through this bilingual approach, Alex was able to tap into a previously untapped market, capturing the attention and trust of individuals who may have otherwise been overlooked, opening new avenues for growth and engagement for OraPharma.

The campaign garnered over 1,500 media placements and nearly 7 billion impressions.

Sector

Founders

Leadership

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Pizza Hut

Alex teamed up with Pizza Hut for a campaign starring Von Miller, Erin Andrews, and Howie Long. The spot aired during the Super Bowl LVII pre-game to promote Pizza Hut's new BIG NEW YORKER PIZZA.

Sector

Food/Drink

Founders

Frank Carney

Dan Carney

Leadership

Aaron Powell, CEO

Visit Website

Planters: Super Bowl Commercial

Alex Rodriguez co-starred with Mister Peanut in a 2019 Super Bowl ad for Planters.

Sector

Consumer Products

Founders

Leadership

Miguel Patricio, CEO, Kraft Heinz

Visit Website

Presidente USA

Alex Rodriguez was Chairman of Presidente USA in from 2020-2023 via a partnership with beer giant Anheuser-Busch InBev. Having a leadership role in building Presidente—founded in 1935 by Cerveceria Nacional Dominicana in the Dominican Republic—is particularly meaningful to Alex because he is the son of Dominican immigrants to the U.S. Alex and Anheuser-Busch InBev, which acquired Presidente in 2012, are working to make Presidente a top seller in major markets across the U.S. and showcase its quality and craftsmanship.

Sector

Consumer Products

Founders

Leadership

Alex Rodriguez, Chairman

Visit Website

Quay

Alex Rodriguez developed a line of affordable and fashionably understated sunglasses with the Australian company that’s disrupting the eyewear business.

Sector

Consumer Products

Founders

Linda and Allen Hammond

Leadership

Jodi Bricker, CEO

Visit Website

Quickbooks

QuickBooks is an accounting software package developed and marketed by Intuit. In 2020, QuickBooks unveiled a campaign called “Journey to Success,” featuring Alex Rodriguez, showing the ups and downs that business owners experience on their path to success.

Sector

Business Software Tools

Founders

Scott Cook

Leadership

Sasan Goodarzi, CEO

Visit Website

Ralph Lauren

In 2019, Alex Rodriguez partnered with Ralph Lauren for the launch of the company’s new cologne, Polo Blue Gold Blend.

Sector

Consumer Products

Founders

Leadership

Patrice Louvet, CEO and President

Visit Website

Stanford Graduate School of Business

In 2024, Alex celebrated his sixth year as a guest teacher at Stanford Business School. The course is titled Strategic Pivoting for your Next Chapter and is specifically developed for any student who already plans to pivot in their career and wants to figure out how to successfully build and create their next chapter. Teaching Strategic Pivoting to a room full of talented professionals is a profound honor for Alex. Under the guidance of Professor Allison Kluger, Alex imparts his knowledge and experiences, enriching the minds of future leaders. The demand for the course exceeds expectations, with enrollment overflowing and feedback consistently ranking it among the top courses at GSB.

Sector

Founders

Leadership

Visit Website

T-Mobile

Alex teamed up with T-Mobile during the 2023 MLB All-Star Week in Seattle where he participated in their “Derby After Dark” event. Alex showcased the event through his social media platforms and a personal interview with T-Mobile.

Sector

Telecommunications

Founders

Leadership

CEO, Mike Sievert

Visit Website
“Working with Alex and A-Rod Corp was a wonderfully collaborative experience that resulted in amazing content for Alex’s partnership with the brand. A-Rod Corp team was extremely responsive to any questions we asked and always maintained a positive attitude. Alex was enthusiastic about the partnership and campaign messages during all in-person services which helped maintain high spirits all around. The brand spoke about how great the content was and were very pleased with its performance. Alex and A-Rod Corp are prime examples of wonderful and effective talent and talent team partners.”
- Lysol

A-Rod Energy

Alex Rodriguez and 24 Hour Fitness founder Mark Mastrov started Energy in Mexico in 2011. Today, Energy is one of the largest luxury fitness chains in Mexico, with more than a dozen locations open and multiple new locations planned. Energy’s facilities include over 40,000 square feet of space for personal training and fitness classes.


Sector

Wellness

Founders

Alex Rodriguez

Mark Mastrov

Leadership

Chris Dedrick, COO

Visit Website

Acorns

Acorns was founded in 2014 by a father-and-son team who wanted to make investing easier and more accessible. Via an app, Acorns connects to a credit or debit card, and each time an Acorns user makes a purchase, the amount of the transaction rounds up to the next whole dollar; Acorns then invests the remainder into one of several pre-established investment portfolios. Renowned economist Harry Markowitz, who won a 1990 Nobel Prize for his pioneering work in financial economics, helped build the investment portfolios. Acorns has more than 3.5 million users and over $1.2 billion in assets under management.


Sector

Technology

Founders

Walter Cruttenden

Jeff Cruttenden

Leadership

Noah Kerner, CEO

Visit Website

Alma Mater Footwear

Alma Mater Footwear founder Eric Sarin met Alex Rodriguez during the early days of developing his startup. Alex loved the hand-crafted sneakers, so Eric sent him a pair. After Alex wore his Alma Maters when he proposed to Jennifer Lopez on the beach in the Bahamas in 2019, that proposal picture went viral, and Alma Mater took off bigtime. Today, Alex has a line of Alma Mater sneakers called 696—the number of home runs he hit in his MLB career—and more lines to come.


Sector

Consumer Products

Founders

Eric Sarin

Leadership

Eric Sarin, Co-founder and CEO

Visit Website

Artsy

Artsy is an online marketplace that connects art lovers and professionals with the world’s leading galleries, museum collections, foundations, artist estates, art fairs, and benefit auctions. Artsy has a growing database of 1,000,000 works of art, architecture, and design by 100,000 artists—spanning historical, modern, and contemporary periods. Artsy is used by art lovers, museum-goers, patrons, collectors, students, and educators to discover, learn about, and collect art. The work ranges in price from $100 to more than $1,000,000. A-Rod Corp is an early investor in Artsy.


Sector

Technology

Founders

Carter Cleveland

Wendi Murdoch

Leadership

Mike Steib, CEO

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Bandit

Bandit is a community-centered athletic apparel company founded by members of the NYC running community in October 2020. Together with the growing support of runners from different clubs around the city and beyond, Bandit grew into the brand it is today with socks as its first physical product. Bandit’s community is inclusive, welcoming all runners regardless of pace or experience. Bandit is part of the VCP Ventures portfolio.

Sector

DTC Athletic Apparel

Founders

Tim West

Nick West

Ardith Singh

Leadership

Tim West – President

Nick West – CEO

Ardith Singh – CDO

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Blue Crow

Blue Crow is a Sports Holding Group founded, funded, and staffed by sports, finance, and technology experts. The parent office in Houston oversees the strategy and operations of the various soccer teams and sports assets in its portfolio including:  Club Deportivo Leganés (La Liga Smartbank, Spain),  Cancun FC (Liga Expansion, Mexico), and Rainbow Sports, which also owns few soccer teams and development youth academies across the globe.

Sector

Sports & Entertainment

Founders

Jeff Luhnow

Arvind Narayan

Leadership

Jeff Luhnow (CEO)

Arvind Narayan (CSO)

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BoomPop

In a work-from-anywhere world, building strong company culture is more important than it’s ever been. BoomPop is tackling the challenge by making it easy to have fun and connect on a human level with the people you work with, no matter where you are. Happy customers include Apple, Netflix, Nike, Google, and more than 5,000 other companies who rely on BoomPop to keep their teams engaged. The BoomPop team is made up of industry leaders coming from Google, Apple, Square, Opendoor, and more.

Sector

Software Development

Founders

Healey Cypher

Blake Hudelson

Leadership

Healey Cypher, CEO

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Bungalow

Bungalow’s co-living solutions include apartments and houses, primarily for young professionals, in cities where real estate in desirable locations is otherwise unaffordable. The company lists available residences then vets and matches renters and roommates in New York City, Philadelphia, Boston, Chicago, the San Francisco Bay Area, Los Angeles, San Diego, Seattle, Portland (Oregon), and Washington, D.C. Bungalow has served more than 3,200 clients and provided more than 700 homes in cities across the U.S.


Sector

Real Estate

Founders

Andrew Collins

Justin McCarty

Leadership

Andrew Collins, Co-founder and CEO

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Community

Community is a messaging platform that enables celebrities and brands to communicate directly and instantly with fans and followers via text. While social media platforms like Facebook, Twitter, Instagram, and Snapchat control the messaging on their sites, “Community leaders” own their data and can restrict access as they wish. Celebrities and brand marketers can text Community members and target specific groups by age, geography, and other metrics to share content of interest. 


Sector

Technology

Founders

Matthew Peltier

Leadership

Matthew Peltier, Founder and CEO

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eMerge Americas

eMerge Americas is an innovative Miami-based tech event that convenes and connects entrepreneurs, investors, and leading executives and decision-makers. Driving diversity and drawing entrepreneurs from around the world, eMerge Americas has helped transform Miami into the tech hub of the Americas. The annual event has also become one of the most popular tech gatherings in the U.S. In 2019, eMerge Americas attracted more than 16,000 attendees from 400 companies and more than 40 countries around the world.  


Sector

Technology

Founders

Andrea Dew Steele

Leadership

Felice Gorordo, CEO

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Eight Sleep

Eight Sleep sells high-tech mattresses layered with sensors and temperature controls. The company was founded in 2014 by Matteo Franceschetti, the sleep-deprived co-founder of a clean tech company called Global Investment Renewable, his wife, Alexandra Zatarain, and a tech expert, Massimo Adreasi Bassi. The trio started by selling tech-enabled “smart” mattress covers called Sleep Trackers. Today, the team is focused on end-to-end “sleep fitness.”


Sector

Technology, Wellness

Founders

Matteo Franceschetti

Alexandra Zatarain

Massimo Adreasi Bass

Leadership

Matteo Franceschetti, Co-founder and CEO

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Focused Energy

Focused Energy is developing fusion as a means of generating clean alternative energy for the growing needs of society. By combining high energy pulsed lasers and ultrafast petawatt lasers, Focused Energy advances a novel method in which some lasers compress the fusion fuel and then the short pulse, intense petawatt lasers spark the compressed fusion to ignite it. When successfully implemented, this process will yield a large surplus of clean, climate-friendly energy for commercial use. Focused Energy is part of the VCP Ventures portfolio.

Sector

Clean Energy

Founders

Todd Ditmire

Markus Roth

Leadership

Thomas Forner – CEO

Prof. Dr Markus Roth – CSO

Prof. Dr Todd Ditmire - CTO

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Goli

Goli Nutrition, founded by Michael Bitensky and Dee A,  is an inventive, people-focused nutrition company that is committed to providing the world with a key to sustainable wellness through proven and innovative products that are suitable for any lifestyle. Goli strives to make health simple by helping consumers reach their nutrition goals with a product that makes taking daily supplements enjoyable. As a result, Goli has developed a gummy that includes the age-old traditional benefits of Apple Cider Vinegar (ACV). The Goli Gummy is organic, non-GMO, vegan, Kosher and gluten-free, containing no preservatives, chemicals, or artificial ingredients. The Goli Gummy is made in the USA at a state-of-the-art CGMP facility that is certified organic, allergen-free and Kosher. Learn more about how Goli makes wellness achievable at www.goli.com.


Sector

Health & Wellness

Founders

Michael Bitensky

Dee A

Leadership

Bruce Weiss, CEO

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Gopuff

Gopuff is an on-demand convenience store that delivers over 3,000 items ranging from snacks, toiletries and even alcohol in some markets.  Gopuff was created in 2013 by Drexel University students Yakir Gola and Rafael Ilishayev, who set up an app service to deliver college students beer, condoms, junk food and other guilty pleasures. Described as a "digital convenience retailer," the company has since expanded to more than 40 markets in 21 states and Washington, D.C. Check it out here: gopuff-4kdt.app.link/fzXVDnsMWeb


Sector

Retail

Founders

Yakir Gola

Rafael Ilishayev

Leadership

Rafael Ilishayev – Co-Founder, Co-Chief Executive Office

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Hai

hai is on a mission to turn on the self-care revolution for a new generation. The smart in-home spa system transforms any shower into a self-care ritual experience while also empowering consumers to own and understand their environmental impact. Learn more at gethai.com.


Sector

Wellness

Founders

Leonard Brody

Leah Stigile

Leadership

Leah Stigile, CEO

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hims & hers

Hims & hers is an online platform (ForHims.com and ForHers.com) that provides direct access to medical professionals, products, treatments, and support groups, enabling users to practice self-care whenever and wherever they need it. Hims started in 2017 as a men’s wellness company, added women’s wellness (Hers) in 2018, and is now called hims & hers. Alex Rodriguez and Jennifer Lopez partnered with hims & hers in late 2019 because they believed in the mission and vision to bring affordable, accessible healthcare to everyone.


Sector

Wellness

Founders

Andrew Dudum

Hilary Coles

Leadership

Andrew Dudum, Co-founder & CEO

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Jump

Jump is the end to end fan experience platform. The company's white label technology provides unprecedented flexibility, access and personalization for fans, and on the back-end it offers a modern, ai-powered and easy to use enterprise solution that opens up significant new revenue opportunities for sports teams.  The vision for Jump is to bring more fans in, get them closer to the action and deliver more personalized, memorable experiences. Jump is part of the VCP Ventures portfolio.

Sector

Software Development

Founders

Marc Lore

Alex Rodriguez

Jordy Leiser

Leadership

Jordy Leiser - CEO

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JumpCut

Jumpcut democratizes access to TV & film opportunities for a global pool of creators. We use technology to identify under-represented creators, empower them with new tools and audience insights, and match them with a global pool of content buyers. By doing so, we create a new supply of creators and creative projects and help make the industry more inclusive and global. With the demand for global content at an all-time high, and Hollywood losing over $10 billion a year due to lack of diversity, there has never been a more opportune time to bring much-needed change to the industry.

Sector

Media & Entertainment

Founders

Kartik Hosanagar

Leadership

Jeremy Strauss, CEO

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Mason Media

Mason Media is a TV, film, and audio production company co-founded by Marc Lore, Alex Rodriguez, and CEO Nora Ali. Mason Media produces powerful stories that foster innovation and forward-thinking, while elevating historically overlooked voices. Specializing in compelling content at the intersection of the founding team's areas of expertise – entrepreneurship, business & tech, sports & entertainment, food, and more – Mason Media focuses on premium formats, docuseries, documentary features, and IP-driven scripted content, produced for broadcast, streaming, and digital buyers. In addition to premium long-form content, Mason Media's Branded Content Studio serves as a bespoke production hub for startups, venture firms, and other brand clients.

Sector

Media

Founders

Nora Ali

Marc Lore

Alex Rodriguez

Leadership

Nora Ali, CEO & Co-Founder

Dana Z. Currier, COO

Amanda McPhillips, SVP of Development

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Minnesota Timberwolves & Lynx

Alex joined the NBA’s Minnesota Timberwolves and Minnesota Lynx ownership group. As a co-owner with Marc Lore, the two hope to continue to build a world-class organization for many years to come. This investment also includes the Iowa Wolves, it’s G-League affiliate in Des Moines and T-Wolves Gaming, the official NBA 2K League affiliate.

Sector

Sports & Entertainment

Founders

Leadership

Glen Taylor

Marc Lore

Alex Rodriguez

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Mojo

Mojo is a sports stock market that lets fans bet on an athlete's performance like a stock. Mojo makes the initial market and sets the opening price for players but from there, price moves are driven by career-end projected statistics. The app aims to supercharge fandom by enabling fans to leverage their passion, use their sports knowledge like never before, and create deeper connections with the athletes they care most about. Mojo is part of the VCP Ventures portfolio.

Sector

Financial Services

Founders

Marc Lore

Alex Rodriguez

Vinit Bharara & Bart Stein

Leadership

Vinit Bharara - CEO

Bart Stein - COO

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NFL Fit

NFL Fit facilities carry NFL team branding and offer customized fitness services for people who take working out and wellness seriously—and love connecting with their favorite NFL team. At Dallas Cowboys World Headquarters in Frisco, Texas, Cowboys Fit—the first NFL Fit in the expanding chain—has more than 60,000 square feet of luxury gym amenities including state-of-the-art equipment used by the Cowboys, a 40-yard Sports Turf, a heated Rooftop Pool, and a Recovery Lounge with cryotherapy machines, and other cutting-edge treatments. NFL Fit trainers include former NFL players, cheerleaders, and fitness specialists. NFL Fit also has team-branded gyms in Chicago, Cleveland, and San Francisco, with plans to expand to more cities and professional sports teams. 


Sector

Wellness, Sports

Founders

Mark Mastrov

Leadership

Mark Mastrov, Chairman

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NRG eSports

Founded in 2015 by Andy Miller and Mark Mastrov, NRG eSports represents the world’s most popular online game leagues—Apex Legends, Call of Duty, Fortnite, Overnite, Rocket, and Valorant. The professional eSports organization convenes players for tournaments that attract worldwide audiences, draw major sponsors, and offer big prize money. NRG has been recognized as the No. 1 most watched organization worldwide on the popular live-streaming platform Twitch. A-Rod Corp is an early investor in NRG and the eSports industry.


Sector

Technology/Sports

Founders

Andy Miller

Mark Mastrov

Leadership

Andy Miller, CEO

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Nines

Nines is a household management platform, built with security and ease-of-use in mind. Discerning families and family offices use Nines as a centralized household manual and operating system to simplify managing properties, assets, vendors, staff, projects, and more. Plus, we offer in-house estate management support, workshops and consulting, and are the hosts of Easemakers, the industry leading community and podcast for household and estate managers. Nines is part of the VCP Ventures portfolio.

Sector

Technology

Founders

Jacco de Bruijn

Mohamed Elzomor

Leadership

Jacco de Bruijn, CEO

Mohamed Elzomor, SVP

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Nova Credit

Nova Credit is a fintech company that helps immigrants access financial services by translating their international credit data into U.S. credit scores. Founded by three immigrant Stanford grads—from Russia, England, and the Netherlands—Nova Credit works with credit card companies, lenders, and other financial services providers to facilitate their evaluation of applications from immigrants, who otherwise would have to build their U.S. credit history from scratch over many years. Nova Credit enables newcomers to the U.S. to do the things essential as building blocks of the American Dream such as to lease an apartment, buy a cell phone plan, get a credit card, or secure a student loan.


Sector

Technology

Founders

Misha Episov

Nicky Goulimis

Loek Janssen

Leadership

Misha Episov, Co-founder & CEO

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OpenStore

OpenStore's mission is to provide life-changing liquidity to ecommerce entrepreneurs. Longer-term, we aim to bring the experience of spontaneous discovery back online – ultimately connecting merchants and customers into a single unified shopping experience through access to data, information, and capital.

Sector

E-Commerce

Founders

Keith Rabois

Jack Abraham

Leadership

Visit Website

Professional Fighters League (PFL)

Professional Fighters League (PFL) is the fastest growing and most innovative sports league.  PFL is global platform company, providing live MMA fight events year-round.  The PFL League has top world-ranked fighters compete in a 10 event schedule in the sports-season format, all live primetime on ESPN and ESPN+.  The PFL Challenger Series is an 8 event schedule, where emerging pro fighters compete to earn a contract in the PFL League Season, and is featured live on FUBO TV.  All PFL fight events are broadcast and streamed worldwide to 160 countries via dozens of leading media distribution partners. Alex is an investor and board member.

Sector

Wellness, Sports

Founders

Donn Davis

Russ Ramsey

Mark Leschly

Leadership

Peter Murray, CEO

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Rainbow Sports Global

Rainbow Sports Global is a leading sports enterprise that strategically connects the African football ecosystem to the world. The company provides holistic management, marketing, and media solutions for talented African football players, football sports agencies, and clubs. Rainbow Sports is building a unique business model which integrates multi-continent club ownership alongside talent development utilizing technology, content creation, and data. It produces sports and entertainment content which it distributes across all forms of media platforms.

The sports enterprise serves as a linchpin for many global sports brands who aspire to enter the African marketplace.  It is building a unique business model which integrates multi-continent club ownership alongside talent development and anchored by technology, content creation, and data.

The group is headquartered in Douala Cameron. Rainbow holds offices in the Czech Republic, Kenya, UAE and the United States.

Sector

Sports, Media and Entertainment

Founders

Kingsley Pungong

Leadership

Kingsley Pungong. Founder & CEO

Leo Cullen. COO

Michael Dercksen, CFO

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Rowing Blazers

Based in New York, Rowing Blazers is an American clothing brand and design lab for the classics founded by Jack Carlson. They are dedicated to authenticity, quality, and craftsmanship; and simultaneously to irreverence, inclusivity, sustainability, empowerment, and fun. There's a sense of humor, often a hint of irony, in everything they do; and it's as central to the brand as their sense of community, timeless aesthetic, dedication to historical research, and commitment to making pieces that will last a lifetime.

In 2023, the brand launched major collaborations with Gucci and Target. In 2024, Rowing Blazers sold a majority stake in the business to Burch Creative Capital ("BCC"), the investment firm founded by Chris Burch; and to Tom Vellios, co-founder of Five Below, and Jason Epstein, partner at Stonecourt Capital, who are co-investing with BCC.

Sector

Clothing & Apparel

Founders

Jack Carlson, Founder

David Rosenzweig, Co-Founder

Leadership

Jack Carlson, Creative Director

David Rosenzweig, Director of Strategy

Grant Simm, CFO

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Slam Corp

Slam Corp is a SPAC jointly sponsored by A-Rod Corp and Antara Capital that raised $500 million in its IPO and is seeking to acquire an established, technology-enabled, category leader in either the sports, media, entertainment, or health and wellness sector.

Sector

Multiple

Founders

A-Rod Corp

Antara Capital

Leadership

Alex Rodriguez

Himanshu Gulati

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Sound Ventures

Sound Ventures is a venture capital firm that focuses on investing in AI. It was co-founded by actor and venture capitalist Ashton Kutcher and talent manager and investor Guy Oseary. The firm channels its capital into AI and other innovative technologies.

Sector

Venture Capital

Founders

Ashton Kutcher

Guy Oseary

Leadership

Ashton Kutcher

Guy Oseary

Effie Epstein

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Step

Step, founded by financial industry veterans CJ MacDonald and Alexey Kalinichenko, provides teens and their families with financial tools for today’s modern-day banking needs and helps people achieve financial independence and knowledge at an earlier age. The founding team has 50+ years in combined financial technology experience from companies like Gyft, First Data, Square, and Google. Step is backed by Coatue, Stripe, Crosslink Capital, and Collaborative Fund. Step’s financial products are powered by its bank partner Evolve Bank & Trust, Member FDIC and insured up to $250,000.


Sector

Financial Services

Founders

CJ MacDonald

Alexey Kalinichenko

Leadership

CJ MacDonald, Co-Founder & CEO

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Thoughtful

Thoughtful is a startup led by Elizabeth Shaffer and co-founded with Marc Lore with a mission to cultivate a world full of rich relationships and genuine connection.   The 80-year Harvard Study of Adult Development established that strong relationships are the biggest factor impacting our health and well-being.  We are currently living in a loneliness epidemic, with 1 in 2 Americans feeling lonely at any given time. Thoughtful is an app that helps you recenter and reach out to the people you love in just a few minutes every day.  Our mission is to cultivate a world full of rich relationships and genuine connection. Thoughtful is part of the VCP Ventures portfolio.

Sector

Wellness

Founders

Elizabeth Shaffer

Marc Lore

Leadership

Elizabeth Shaffer, CEO

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Tornado

Tornado is a platform that empowers the next generation of investors with educational resources on a mobile brokerage platform. Founded with the mission to help everyone become a better investor, Tornado is an educational and community-based platform that makes smart investing an engaging experience. Learn and Earn provides investors access to professionally vetted educational content, tailored by experience level. Tornado is a platform that empowers the next generation of investors with educational resources on a mobile brokerage platform. Founded with the mission to help everyone become a better investor, Tornado is an educational and community-based platform that makes smart investing an engaging experience. Learn and Earn provides investors access to professionally vetted educational content, tailored by experience level. Tornado is part of the VCP Ventures portfolio.

Sector

Financial Services

Founders

Bernard George, co-founder and CEO

Patrick Aber, co-founder and COO

Leadership

Bernard George, co-founder and CEO

Patrick Aber, co-founder and COO

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Tracer

Tracer is a data intelligence platform for marketers. Tracer provides a single source of truth across all your data, giving the power to make better decisions. They work with leading global brands, partners, and agencies to provide a single source of truth across their data. Their goal is to empower their clients to make better decisions by aggregating cross-platform data and adding business context, to provide transparency into business performance and answer questions unique to their business. They are currently solving data challenges for some of the world's biggest brands, agencies, and publishers. Tracer is part of the VCP Ventures portfolio.

Sector

Data / Technology

Founders

Jeffrey Nicholson

Leighton Welch

Leadership

Jeffrey Nicholson - CEO

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TruFusion

TruFusion offers a state-of-the-art facility—five studios under one roof—and a variety of classes: 240 per week in 65 different styles. A-Rod Corp acquired the TruFusion franchise development rights for 20 locations across Florida. Alex Rodriguez is a TruFusion board member and brand ambassador. Since the partnership began, A-Rod Corp has helped TruFusion significantly increase its membership and franchising activity.


Sector

Wellness

Founders

Mike Borden

Leadership

Mike Borden, Co-founder and CEO

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UFC GYM

In 2017, A-Rod Corp acquired the rights to develop UFC-branded fitness centers throughout Miami-Dade County. The UFC GYM brand represents the qualities that athletes strive for: strength, endurance, confidence, discipline, and respect. Started in 2009 via a partnership with UFC (Ultimate Fighting Championship), UFC GYM now has more than 150 fitness centers around the world, from Australia to India to the United Arab Emirates. The facilities offer a broad range of group fitness classes, private MMA training, personal and group dynamic training, and MMA-style youth programming.


Sector

Wellness, Sports

Founders

Mark Mastrov

Jim Rowley

Leadership

Adam Sedlack, President

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VideoShops

VideoShops is a next generation shoppable content destination to watch, discover and seamlessly shop LIVE and on-demand lifestyle experiences with today’s most influential tastemakers. Engaging audiences across digital, linear and on-demand shopping-enabled platforms, VideoShops curated talent-driven content experiences combined with an advanced flywheel of proprietary shoppable technology powers automated AI matching for brands, influencers and targeted shopping audiences. VideoShop is part of the VCP Ventures portfolio.

Sector

Entertainment

Founders

Nicole Winnaman

Abra Potkin

Leadership

Abra Potkin - Co-Chief Executive Officer

Nicole Winnaman – Co-Founder & Co-Chief Executive Officer

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Weee!

Weee! is a California-based online grocery delivery platform that offers Hispanic and Asian foods specialty products and everyday staples. The company specializes in the fields of eCommerce, grocery delivery, social commerce, retail, and Asian grocery. Weee! was founded in 2015 and is headquartered in Fremont, California.


Sector

eCommerce

Founders

Larry Liu

Leadership

Larry Liu – Chief Executive Officer & Board Member

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Wonder

Wonder Group was founded in 2018 by Marc Lore. At the core of Wonder's innovative approach is the concept of offering a diverse array of culinary experiences within a single location, with over ten restaurants available to choose from. Customers have the flexibility to order from any combination of these restaurants, with the assurance that their meal will arrive piping hot in just 26 minutes—a feat made possible by Wonder's commitment to "fast fine" food delivery. Additionally, pick-up options are available for those who prefer to collect their orders in person.

What sets Wonder apart is its groundbreaking approach to food preparation, which leverages central production facilities and local hub kitchens to ensure both efficiency and freshness in every dish.

In a recent milestone, Wonder Group acquired Blue Apron, a leading service that delivers personalized meal kits and recipes to customers' doorsteps. Through the Wonder app, customers can now conveniently order Blue Apron meal kits alongside their favorite dishes from Wonder's diverse culinary offerings.

Notably, Alex Rodriguez serves on the Board of Wonder

Sector

Hospitality

Founders

Marc Lore

Leadership

Marc Lore, CEO Wonder Group

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Wunderkind

Wunderkind helps online retailers, publishers, travel companies, and other digital marketers identify and track visitors to their websites—and then target communications that will lead to sales increases. Founded as BounceX in 2012, the fast-growing company changed its name to Wunderkind in 2020 to reflect a focus on individuality. Founder and CEO Ryan Urban is expanding the ways that Wunderkind helps clients be, as he says, “one-to-one instead of one-to-many” in their marketing.


Sector

Technology

Founders

Ryan Urban

Leadership

Bill Ingram, CEO

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Apeel Sciences

Founded in 2012, Apeel Sciences continues to develop products for dozens of USDA Organic Certified and conventional produce categories. Apeel is on a mission to combat food waste by using its plant-derived solution to add a little extra "peel" to the surface of fruits and vegetables, doubling to tripling the shelf life of many produce types without the need for refrigeration.


Sector

Biotechnology

Founders

James Rogers, Ph.D.

Louis Perez

Jenny Du

Leadership

James Rogers, Ph.D.

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Archer

Archer is a Silicon Valley startup leading the future of urban air mobility, a market that Morgan Stanley estimates will be $1.5 trillion by 2040. A vertically integrated company, Archer is designing, manufacturing, and operating fully electric vertical takeoff and landing (eVTOL) aircraft that can carry passengers for 60 miles at speeds of up to 150 mph while producing minimal noise. Archer has partnered with Fiat Chrysler Automobiles to significantly decrease costs of production and accelerate its timeline to bring volume manufacturing of eVTOL aircraft starting in 2023.


Sector

Aerospace

Founders

Brett Adcock

Adam Goldstein

Leadership

Brett Adcock, Co-Founder

Adam Goldstein, Co-Founder

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Candid

Combining health, wellness, beauty, and cosmetics, Candid provides orthodontic services without ongoing office visits—and at significantly lower cost than traditional services. After signing up for a teeth-straightening package online, a customer takes photos and impressions of their teeth at home or at one of many Candid Studios across the U.S., and then receives a plastic aligner and retainer to complete treatment. Nick Greenfield, a Stanford grad who worked in operations at Lyft, and Lilla Cosgrove, on the founding team of concierge service Hello Alfred, launched Candid in 2017.

Sector

Wellness

Founders

Nick Greenfield

Lilla Cosgrove

Leadership

Nick Greenfiled, Co-founder and CEO

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Density

Density counts people, anonymously. Its client list is a who’s who of Fortune 500 companies and owners of large real estate portfolios including office buildings, fulfillment centers, universities, banks, and state governments. Once implemented, Density measures and monitors in real time how (and when) their space gets used in order to drive smarter decisions to support greater efficiency and productivity. This enables Density’s clients to reimagine their spaces, reduce waste, save millions of dollars, and keep people at safe distances—now more critical than ever in a world transformed by Covid-19. 


Sector

Technology

Founders

Andrew Farah, Brian Weinreich,

Robert Grazioli, Justin Cheen

Benjamin Redfield

Leadership

Andrew Farah, Co-founder & CEO

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Didi

Didi started in 2012 as a smartphone app for people who wanted to hail taxis. The Beijing-based company quickly grew to become the dominant transportation app in China. Didi acquired Uber’s operations in China, has made investments in Lyft and other ride-hailing companies, and has expanded its own operations to provide a broad variety of services for travelers. Didi now offers car rentals and sales, buses, chauffeurs, food delivery, bike-sharing, financial services (car insurance and loans), and traffic management systems (smart traffic lights and reversible lanes) for cities to enable a smarter future for transportation. A-Rod Corp is an early investor in Didi.


Sector

Technology

Founders

Cheng Wei

Wu Rui

Zhang Bo

Leadership

Cheng Wei, Co-founder and CEO

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Empathy

A-Rod Corp was an investor in Empathy, a fast-growing startup that works with sustainable grape growers to bottle and sell its own line of wines directly to consumers. Founder Gary Vaynerchuk and his partners sold 15,000 cases and amassed more than 2,000 subscribers before they sold Empathy to drinks giant Constellation Brands in July 2020.

Sector

Consumer Products

Founders

Gary Vaynerchuk

Jon Troutman

Nate Scherotter

Leadership

Gary Vaynerchuk, Co-founder and COO

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Ice Shaker

On a 2017 episode of ABC’s Shark Tank, Alex Rodriguez and Mark Cuban loved former NFL player Chris Gronkowski’s pitch for Ice Shaker, and together they acquired 15% of the company for $150,000. Ice Shaker’s growth exploded after the show aired.

Sector

Consumer Products

Founders

Chris Gronkowski

Leadership

Chris Gronkowski, Founder and CEO

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Oscar

CEO Mario Schlosser came up with the idea for Oscar in 2012 when he and his wife were going through their first pregnancy in New York City. They had trouble finding the best obstetrician, navigating baby care, and dealing with the health insurance maze. Mario and his team developed a simpler and more affordable health insurance experience and called their company Oscar. Founded in 2014, Oscar now provides its services to more than 420,000 members. in dozens of U.S. cities. 


Sector

Technology, Wellness

Founders

Mario Schlosser

Leadership

Mark Bertolini, CEO

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Oura

With a ring worn on the finger, Oura tracks key signals—pulse, temperature, movement—during sleep, then delivers a detailed report each morning through the app. The Oura ring also functions as a general fitness tracking device—measuring “readiness” or whether a user may be showing early signs of infection or illness. This proved particularly valuable when the Covid-19 pandemic changed the sports world. In June 2020, the NBA struck a deal with the Finnish company to buy more than 2,000 Oura rings for its players and staff to use, on a voluntary basis, to live, practice, and compete more safely.


Sector

Technology

Founders

Kari Kivela

Markku Koskela

Petteri Lahtela

Leadership

Tom Hale, CEO

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Petros Pace Finance

Petros PACE Finance is the national leader in the fast-growing C-PACE marketplace, which provides alternative low-cost financing for projects based on energy and water efficiency, renewable energy, and resiliency measures. Petros offers long-term non-recourse C-PACE financing to commercial property owners that seek to upgrade their properties, lower their energy costs, reduce their carbon footprint, and increase their property values. Founded by Mansoor Ghori and Jim Stanislaus in Austin, Texas, in 2010, Petros PACE Finance has funded successful projects nationwide and continues to rapidly expand its portfolio. Petros continues to focus on making an impact for investors, property owners, and the environment.



Sector

Financial Services

Founders

Mansoor Ghori

Jim Stanislaus

Leadership

Mansoor Ghori, CEO

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Snap

A-Rod Corp was an early investor in Snap, buying shares in 2016, when Snapchat’s parent was a private company. Snap began selling its stock on the New York Stock Exchange in March 2017, and A-Rod Corp sold its shares at a profit in November 2017.

Sector

Technology

Founders

Evan Spiegel

Bobby Murphy

Reggie Brown

Leadership

Evan Spiegel, Co-founder and CEO

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Super Coffee

Super Coffee’s breakout moment came on Shark Tank when the DeCicco brothers failed to secure an investment, but created such buzz with their appearance that brand sales exploded. Today you can find Super Coffee at Target, Wegmans, Whole Foods, and Walmart, and the company also recently signed a master distribution license with ABInbev. Each brother plays a key role: Jordan is President, oldest brother Jim is CEO, and middle brother Jake is COO.


Sector

Food/Drink

Founders

Jimmy DeCicco, Co-Founder & Chief Brand Officer

Jake DeCicco, Co-Founder & Chief Revenue Officer

Jordan DeCicco, Founder & COO

Leadership

Tyler Hicks, CEO

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Wheels Up

Founded in 2013, Wheels Up has quickly grown to become the second-largest private aircraft operator in the U.S. behind NetJets. While NetJets members own shares of specific aircraft, Wheels Up operates like on-demand rental systems a la Zipcar. More than 9,000 members access over 1,500 aircraft plus high-end travel experiences via Wheels Up partnerships with Delta and various premium lifestyle brands. In 2020, Wheels Up added whole aircraft sales to its services.


Sector

Technology

Founders

Kenny Dichter

Leadership

Kenny Dichter, CEO

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